Brand ExperiencesWrapped 25
December 16, 2025
Owest Orascom Development
Your Wrapped Listening Age
Project
Overview
An experiential brand activation bringing Spotify Wrapped 2025 into real life, transforming personal listening data into an interactive fan engagement experience.
The
Brief
Reposition Spotify Wrapped in Egypt from an industry gathering into a fan-centric brand destination, celebrating music culture, artists, and listeners.
The
Concept
Turning the global Spotify Wrapped campaign into an interactive brand experience, revealing each visitor’s Listening Age and personal sound identity.
