Brand ExperiencesTetris Competition
August 8, 2025
District5 - Marakez
Qualify to the World Tetris Final
Project
Overview
Nationwide gaming brand experience activation introducing Red Bull Tetris, engaging players across Egypt through competitive gameplay and live audience interaction.
The
Brief
Red Bull aimed to build excitement around the Tetris national qualifiers, educating audiences on gameplay while giving participants a chance to qualify to play Tetris the iconic game with wiiings in Dubai.
The
Concept
Interactive on-ground gaming activation inviting players to compete, stack their scores, and unlock their path from Egypt’s qualifiers to the global biggest Tetris competiton with drones on Dubai Frames.
