Internal Communication

Sustainability Campaign

October 31, 2025

Beyti Head Office

People. Planet. Product.

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Sustainability Campaign

Project
Overview

An internal brand journey built to introduce Beyti Almarai’s sustainability pillars to its employees, creating an engaging environment that encourages greener habits within the workplace.

The
Brief

Beyti aimed to amplify its "People. Planet. Product." strategy internally, seeking a creative way to educate its team on recycling and the environmental impact of their everyday choices.

The
Concept

A series of branded touchpoints & interactive installation designed to make sustainability feel personal. The center element was a custom RVM (Reverse Vending Machine) that turned the recycling action into a rewarding brand experience.

video cover

Execution

We managed the entire campaign from identity design to execution, transforming the office with branded materials, awareness videos, and interactive materials. The highlight was a real-time recycling experience that turned awareness into rewards, letting the Beyti team connect with the brand’s mission.