Brand ExperiencesKahk Sampling
April 5, 2023
Gated Communities
The Kahk Pack Tour
Project
Overview
Mobile experiential marketing activation during Ramadan, introducing Breadfast’s New Kahk Pack through a direct consumer engagement and product sampling campaign in several gated communities around Cairo.
The
Brief
Breadfast aimed to drive brand awareness for a new Ramadan SKU launched on the app, encouraging product discovery and real consumer feedback.
The
Concept
A branded sampling van activation touring gated communities, offering Kahk tastings while creating a memorable brand experience around Eid traditions.
