Brand Experiences

GUC Employment Fair 24

May 18, 2024

German University in Cairo (GUC) Campus, New Cairo

A Gateway to the Future of Opportunities

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

GUC Employment Fair 24

Project
Overview

A high-impact brand showcase delivered through experiential marketing and custom design, creating a distinctive engagement environment for Beyti Almarai within a high-volume recruitment fair.

The
Brief

Beyti Almarai aimed to maximize brand visibility and attract top-tier calibers among 100+ exhibitors through a strategic on-ground presence at the GUC

The
Concept

New booth designed to reflect Beyti’s market leadership through bold architectural lines and interactive touchpoints that transform a standard booth into a brand destination.

video cover

Execution

End-to-end management of client participation, delivering a custom-built booth and immersive activation that fostered meaningful connections +1 between the brand and the next generation of talent.