Brand ExperiencesGUC Employment Fair 23
May 11, 2023
German University in Cairo
Showcasing Values & Nurturing Talents
Project
Overview
Experiential brand activation booth designed to showcase Beyti’s values, culture, and products through BTL marketing engaging moments future talents at the GUC Annual Internship & Employment Fair 2023.
The
Brief
Beyti participation in GUC Employment Fair, aiming to connect with fresh graduates through a strong brand presence and recruitment-focused engagement.
The
Concept
Design an experiential booth reflecting about Beyti’s brand DNA values, strategic pillars and market products, extending brand storytelling attracting talents to engage and explore opportunities during campus 2-day emplyment fair.
