To introduce Beyti Almarai’s innovative corporate culture to the New Capital’s talent pool, utilizing a visually dominant booth to stand out among top-tier exhibitors.
The Concept
2025 new booth design that blends Beyti’s heritage with cutting edge elements, turning a recruitment stand into a high impact brand journey.
Execution
End-to-end management of the client’s presence, from technical design to on-ground engagement, delivering a +1 experience that connects talent with industrial excellence.