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Beyti AlmaraiInternal Communication

Equal Opportunities

March 7, 2024

Beyti Head Office -

Flipping the Coin of Equality

Equal Opportunities
Equal Opportunities
Equal Opportunities
Equal Opportunities
Equal Opportunities
Equal Opportunities
Equal Opportunities

Project
Overview

 A corporate internal communication project highlighting Beyti’s commitment to gender equality and the impactful results of their Equal Opportunities Program. Check a short snippet of the main video content.

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The
Brief

 Beyti aimed to celebrate the milestones of their diversity initiatives, connecting more internal teams to the brand mission while maintaining momentum of exceptional results, with upcoming women localized recruitment, trainings and educational programs.

The
Concept

A multi-location documentary productions from story-board to animations designed to humanize corporate initiatives, transforming progress into a compelling narrative of organizational development and professional belonging.

video cover
• PLAY VIDEO • PLAY VIDEO

Execution

Managed full production handling from initial storyboarding, interviews scripts to on-site shooting and final content delivery. Locations spanned Beyti Head Office, manufacturing facilities, and warehouses, resulting in a documentary that highlighted the impact and their upcoming commitment to building a pipeline of female talents to help drive future growth.


Reel - Beyti Almarai Equal Opportunities Gender Equality Program.mp4 2.3 MB