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Conceptual Events
Elrow Festival
June 18, 2022
AUC Library Gardens
Elrow Cap n' Gown
Project
Overview
Large-scale campus festival bringing AUC graduates, families, and friends together to celebrate their final moments as students through memorable experiences and shared moments.
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The
Brief
Create a vibrant graduation gathering where students and parents can celebrate, and capture lasting memories before commencement.
The
Concept
EL Row Festival an experience featuring Instagrammable installations and curated photo opportunities designed for celebration and creating memories.
• PLAY VIDEO • PLAY VIDEO
Execution
OCTA designed and executed experiential installations and photo zones across AUC Library Gardens, creating engaging moments for over 3,000 attendees.